Impact

Program Launch & Growth

• Created & executed the first year of the Circular Innovation Challenge (CIC), a shark tank-like residential program for prospective students interested in sustainability, entrepreneurship, and Portland, Oregon

• 68 campers attended year one, resulting in 40 applications and 10 enrolled students

• Three consecutive years of hosting the Circular Innovation Challenge

Marketing & Outreach

• Email campaigns to 11,000 prospective students/parents and 10,500 high school advisors

• Social media marketing produced 1,742 link clicks and 46,959 impressions with 4.73% CTR

• Partnered with local platforms to reach 2,000 Oregon families via newsletters and social

• Postcard design and mailing to 14,000+ homes

• Personal outreach to 75+ high schools nationwide'

• Designed logo & branding

Hands-On Execution

• Created and planned curriculum, logistics, and activities for campers

• Served as lead RA for the programs inaugural year, managing 6 other RAs.

The Minor

• Produced full Fall 2022 campaign including "Meet the Minor" kick-off event

• Sold-out event generated 40 applicants—the most in The Bates Center's 14-year history

• This momentum made it the most popular minor on campus 2022-2024

Ongoing Marketing

• Social media content production & account management

• Marketing materials highlighting classes, speakers, and events

• OOH marketing (lawn signs around campus)