Created & executed the first year of the Circular Innovation Challenge (CIC), a shark tank-like residential program for prospective students interested in sustainability, entrepreneurship, and Portland, Oregon. Marketing lead for the following 4 years (and more to come).

In 2023, 68 campers attended, resulting in 40 applications and 10 enrolled students.

In 2025, 63 campers attended resulting in 49 applications and 8 enrolled students.

Email campaigns to 11,000 prospective students/parents and 10,500 high school advisors (yearly).

Social media marketing produced 1,742 link clicks and 46,959 impressions with 4.73% CTR (‘25).

Partnered with local & national platforms to reach over 80,000 Oregon families via newsletters and social (‘25).

Postcard design and mailing to 14,000+ homes (yearly).

Personal outreach to 75+ high schools nationwide.

Designed logo & branding.

Lead RA for the programs inaugural year, managed 6 other RAs.

Created and planned curriculum, logistics, and activities for campers.