Deliverables

Summer Camps

• 3 consecutive years of hosting the Circular Innovation Challenge.

• Created & executed the first year of the Circular Innovation Challenge (CIC), a shark tank-like residential program for prospective students interested in sustainability, entrepreneurship, and Portland, Oregon. 68 campers attended the first year of CIC, resulting in 40 of them applying to the school, 10 of them are now currently attending the school.

• Email marketing to 11,000 prospective students/parents, and 10,500 high school advisors.

• Social media marketing produced 1,742 link clicks, and 46,959 impressions with an average CTR of 4.73%.

• Partnered with local platforms to reach 2000 Oregon parents and students via newsletters and social media.

• Created and planned curriculum, logistics, and activities for the campers, including being the lead RA for these hooligans.

• Postcard design and mailing to 14,000+ homes.

• Personal outreach to 75+ high schools across the country

• Logo & branding

The Minor

• Conducted research, gained insights, and analyzed data to produce a full campaign for the Fall 2022 season, including creating a “Meet the Minor” kick-off event to encourage students to apply to the minor. Sold-out event that obtained 40 applicants, reaching the most applicants in The Bates Center's history (14 years). This momentum caused us to be the most popular minor on campus 2022-2024.

• Marketing materials and flyers highlighting new classes, guest speakers, and events.

• OOH marketing (lawn signs around campus)

• Social Media content production